Google analytics mobile app tracking technical details




Get to Know the Basics of App Analytics

Changing your time zone affects data going forward, and is not applied retroactively. Your reports might also refer to the old time zone for a short period after you update this setting. Under the Data Sharing Settings section, select the settings you want. Learn more about the data sharing settings. Create a new property within an existing account Sign in to your Google Analytics account. Connect to Firebase. Select the Firebase project for your app. Once you have completed the setup, return to Google Analytics and complete the steps above. Sign in to your Google Analytics account.

Select Website. Provide a Website Name.

You may use the name of your app. Provide a Website URL. Click Get Tracking ID. To set this up, start by configuring each of your custom dimensions and metrics in the admin settings section of Google Analytics. What can you do with custom dimensions and custom metrics? Two things, primarily. First, you can add them to custom reports. Second, you can build segments using them. Using these new segments, you can further drill down into your data and pull out insights. You can do by enabling Enhanced Ecommerce. Click here to read about enabling Enhanced Ecommerce.

Create a new account to report on your mobile apps

For mobile apps, the benefits are even greater. Google Tag Manager enables developers to change configuration values in their mobile applications using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. This is useful for managing any configuration values or flags in your application that you may need to change in the future, including:.


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Configuration values may also be evaluated at runtime using rules, enabling dynamic configurations such as:. Google Tag Manager also enables the dynamic implementation of tracking tags and pixels in applications. Developers can push important events into a data layer and decide later which tracking tags or pixels should be fired.

TagManager currently supports the following tags:. To put it simply, using Google Tag Manager allows you to make basic changes without needing to push a new app update to marketplaces. Why does that matter? You can see where pushing a multitude of updates to marketplaces can become risky.

In an article for LunaMetrics , Sayf Sharif raises awareness of the common problems that arise from Google Tag Manager implementation…. Sayf Sharif , Seer Interactive:. Chances are, you've heard of Google Optimize by now. They do everything on it, including shopping. Sure, in the right context, you….

Acquisition and Segmentation of Mobile App Data

Shanelle Mullin previously did content and growth at CXL. She's a jill-of-all-trades marketer with a year background in growth and content marketing. This is a good brief on mobile app analytics. Web applications are very common and people are getting use to it. The prerequisite for using GTM for tracking user interaction is that you should have GTM integrated into your app, which involves you to create a GTM account and opening the default container.

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The Ultimate Guide To Mobile App Analytics

Lets move on to some of the smart ways to have a full proof data collection methodology. The EasyTracker methods take the Activity context as an argument and hits GA with the full qualified name of the Activity. FeatureOne activity would be seen in the Screen view reports as com. Such reports would expose your application package names which is undesirable and the reports gets messy too with such long names.

Mobile App Analytics: Everything You Need to Know to Get Started

To avoid this in the analytics. Also, in your app you might have certain reusable activities that load content based on the Intent parameters they are provided. Say for an e-commerce app, the product page activity would show product based on the id it is provided. In such a scenario it would be appropriate to send a custom Screen Name instead of a static Screen Name, i. For this you need to invoke EasyTracker method with a custom Screen View name.

Walkthrough of the new Google Analytics Mobile App

You can always track user interactions anonymously by assigning a random visitor-id to each user. Below is a utility class for generating a visitor id and persisting it across users multiple session.

Mobile App Tracking Using Google Analytics | Tatvic Blog

This generates a random number of 13 digit sufficient enough to identify a lot of users individually,. The only public method here is the id which would create a random integer when called for the first time. The mobile app analytics from Google only supports Universal Analytics tags. There is no support for a custom variable, instead we have custom dimensions which can be used. Create a dimension for visitor id and send the random number generated in the app.

Here, the argument to Fields. If you are running campaigns for your apps then you should know which campaigns and traffic sources are sending users to download your app from the Google Play Store. In certain use cases knowing the installation date would be really important. For this a specific event for the same can be sent to Google Analytics.


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  • A small change in the Installation utility class would do the trick. Here, a custom dimension for Installation date can also be created. Operating System is a default dimension in Google Analytics. Tracking different platforms of an app in the same property.

    google analytics mobile app tracking technical details Google analytics mobile app tracking technical details
    google analytics mobile app tracking technical details Google analytics mobile app tracking technical details
    google analytics mobile app tracking technical details Google analytics mobile app tracking technical details
    google analytics mobile app tracking technical details Google analytics mobile app tracking technical details
    google analytics mobile app tracking technical details Google analytics mobile app tracking technical details
    google analytics mobile app tracking technical details Google analytics mobile app tracking technical details
    google analytics mobile app tracking technical details Google analytics mobile app tracking technical details

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